London, December 2016: Platform provider FSB Technology (UK) Ltd has signed an agreement to supply Squawka with a new fully-optimised sports betting service.

Fast-growth digital football business Squawka has 40 employees driving the future of football fan engagement. It helps fans better understand the game they love by putting data at its heart through compelling statistics, graphic visualisations, content, social, video & audio. Squawka simplifies & visualises millions of data points to inform football stories from around the world and, in 2015, the company served more than 2bn content views to six million football fans every month.

The deal will see FSB trade football and other sports, both pre-match and in-play, for the operator, which provides fans around the world with match and player analysis and live statistics. FSB’s offering allows Squawka to design their own front end, whilst utilising the supplier’s APIs and UK betting licence to deliver a modern sports betting offering that will sit alongside their fantasy football product.

Squawka will also be given access to FSB’s unique trading-led CRM tools that provide operators with the opportunity to tailor bonus offers and betting incentives to targeted customers.