GalaBingo.com has strengthened its relationship with Channel 5, after becoming the new broadcast sponsor of Aussie soaps, Neighbours and Home & Away in a deal brokered by Sky Media and 7 Stars.

Expanding its media deal with the British commercial television network, the new agreement will further extend the brand’s visibility, as well as heightening its messaging amongst its key audience.

As the official sponsor of Neighbours and Home & Away, GalaBingo.com idents will run before, during and after the shows, as well as branding on Channel5.com. The Neighbors sponsorship will see the UK’s No.1 bingo site appear on daytime and primetime TV every weekday until October 31st, whereas its Home & Away deal will run until the end of 2017.

Developed by Newcastle-based creative agency, Cravens, the adverts will see the brand emphasise its Play Happy creative, with an Aussie twist. Featuring an Australian bingo caller voiceover, the indents give traditional bingo calls the Aussie treatment, with calls such as Koala in a tree (3), and two sausages on a barbie (11), with respective images appearing on a bingo screen alongside GalaBingo.com branding. The indents at the beginning and end of the soaps feature the message, that Gala Bingo happily sponsors Neighbours/ Home & Away.