Malta, 30 January: Malta-based start-up Gamanza is delighted to announce a new games aggregation platform that comes with its own gamification application and accompanying bonus engine designed to enhance player lifetime values.

Gamanza will give operators access to a games portfolio of over 100 games. To further engage the player the platform allows operators to employ various gamification tools via an action-and-reward framework.

Operators can use the data from player activity on their site and translate them to points, token or credits and levels of achievement. Each programme is configurable by the operator to suit their own needs.

“We know that gamification is incredibly important for player engagement,” says Gamanza founder and chief executive Magnus Lindberg. “The appropriate rewards helps build brand loyalty and means the player stays with a site for longer and enjoys a better overall experience.”