Gambling.com Group Plc (the “Group”) acquired Bookies.com as part of a transaction which closed in February of this year. The Group is proud to relaunch the website with a new, US first focus.

The new bookies.com offers reviews, bonuses, tips and news on the regulated sports betting industry in the United States. American sports betting consumers now have an authoritative resource for locating and registering with legal, regulated American sports betting websites. The Group will continue to add coverage for all US states with regulated sports betting as well as a host of additional, interactive features. Content for the UK market has also been included as the website’s historical user base is in the United Kingdom.

“In complete contrast to the United Kingdom, the American sports betting market is today dominated by offshore operators who continue to illicitly serve US consumers. Affiliates have a much more important role to play in the US market, that of educating the consumer about which operators are actually legal and which are not. We are happy to take the lead on this education effort,“ remarks Charles Gillespie, Chief Executive at Gambling.com Group Plc.

The Group aims to capitalize on the tremendous momentum behind the expansion and regulation of sports betting in the United States with bookies.com and its other websites. As of today, ten US states have approved legislation to allow for retail sports betting. Of those ten, four have elected to allow for online or mobile sports betting. The Group expects many more states to consider sports betting regulation in 2019 and for there to be an increasing focus on allowing mobile sports betting, due to the impressive mobile figures coming out of the New Jersey market and disappointing figures coming out of states which did not initially allow for mobile wagering.