Lee Davy catches up with the World Series of Poker winner, Max Silver, to talk about the marketing efforts (or lack of) behind his poker app, SnapShove. 

I once received a smart piece of advice from Bernadette Jiwa, the marketing and brand strategist and author of gems such as Meaningful, Hunch and the Fortune Cookie Principle.

“What companies and entrepreneurs sometimes forget is that the purpose of innovation is not simply to make new, improved products and services; it is to make things that are meaningful to the people who use them.” 

A message sewn into the DNA of Max Silver, the World Series of Poker (WSOP) bracelet winner, and founder of the poker app, SnapShove.