Lee Davy sits down with the Chief Marketing Officer of Luckbox, Vadim Soloveychik, to talk about his newest employer Luckbox, an esports betting platform wanting to do things the right way. 

As a kid, the term “Luckbox” didn’t exist. We used the scummier sounding “Jammy Bastard.” Only when I found poker did I learn the more eloquent way of describing someone always ended up with the money.

So what’s it doing in the esports world?

Thank a bunch of former PokerStars higher-ups, who gathered grey matter to come up with a new startup ready to shake up the burgeoning esports betting market. All they needed was a name. Jammy Bastard didn’t make the cut. Luckbox would do nicely.