California-based Gamblit Gaming has clinched a partnership with Playboy Enterprises to develop new real money gambling games.

The partnership will release new games in 2016 in the skill-based category (where players can bet real money on outcomes for games that require skill (rather than pure luck) for the UK mobile market as well as U.S. land-based casinos in Las Vegas and Atlantic City.

We are thrilled to be working with Playboy,” said Gamblit Gaming CEO Eric Meyerhofer in a statement. “Playboy is an incredible company with a rich history, both in casinos and arcades. Being able to create brand new skill based gaming experiences that help us grow our audience of consumers with an iconic brand like Playboy is a dream come true!”

“Real-money gaming is a thriving industry and Gamblit is an innovator in the space,” said Matt Nordby, Playboy Enterprises’ president of global licensing, in a statement. “We believe that consumers will be drawn to the powerful mobile and land-based skill gaming experiences that we create together.”