Game Lounge, Catena Media, XLMedia and Gambling.com affiliate acquisition spree

Nordic online gambling operator Cherry AB’s affiliate marketing subsidiary Game Lounge has acquired online bet monitoring site Slottracker.com.

On Monday, Cherry announced that Game Lounge had reached a deal to acquire the Slottracker operation from US-based Innovative Game Solutions Partnership. The deal requires Game Lounge to pay €1m, with an additional payment of €300k should Slottracker achieve certain objectives over the next two years.

Slottracker allows players to track their online casino activity across multiple sites, including games played, bets made, winnings or losses and bonuses paid, with the idea of determining which site delivers the best bang for the buck for a player’s personal activity patterns.

Game Lounge CEO Jonas Cederholm said he looked forward to working with Slottracker’s developers to craft “new features that allow each player to gain more control over their gaming.” Cherry CEO Anders Holmgren suggested these new features would appear on Slottracker this year, and he believes the acquisition will “complement Cherry’s value chain.”