Gaming Innovation Group improves CRM focus with Enteractive partnership

GIG implements solution designed to reactivate churned players 

Malta, Wednesday 22nd November 2017: Gaming Innovation Group (GIG) has partnered with leading player retention solutions provider Enteractive to boost the reactivation of its churned players.

Enteractive’s Player (Re)activation Service has been integrated with GIG’s SuperLenny, Thrills and Kaboo sites.

Enteractive’s solution turns churned players into active users through its unique one-to-one personal phone calls, where trained agents interview individuals to understand exactly what they want from their gaming experience and guide these players accordingly.