Gaming Innovation Group (GIG) – parent company to several award-winning iGaming subsidiaries including B2B platform service provider iGaming Cloud – announced today that it obtained a sports betting license issued by the UK Gambling Commission.

This UK license allows GIG’s own operator brands and third party operator clients and white label partners of daughter iGaming Cloud to offer bespoke sports betting products on the largest iGaming market in Europe.

GIG’s own Guts.com and SuperLenny.com launching UK facing sportsbook offering

As of today, Guts.com and SuperLenny.com will be the first GIG owned brands to present their sportsbook products to expectant UK bettors.