Members of the casino gaming industry have teamed up to establish an advisory panel to endorse best practices for new product innovation.

The Innovation Adoption Advisory Panel (IAAP), seeks “to further spur continued innovation in casino gaming product development and commercialization,” the group said in a statement.

Members include gaming suppliers Interblock DD and GameCo, along with several senior executives from the casino gaming industry. Interblock specializes in casino electronic table games, while Australia-based GameCo manufactures skill-based video game gambling machines.

“Industry topics being considered by the IAAP include many disciplines that impact the casino gaming floor including floor optimization, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilization and analysis,” the group said in a statement.