Revamped sportsbook leverages the growing retention power of North American horse racing for UK operator

21st July 2020 – XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with GentingBet, the UK sportsbook arm of Genting Casinos.

The deal exploits XB Net’s delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) allowing GentingBet to flexibly fill its programming schedule with a prolific pipeline of rapid-cycle betting opportunities which are proven to enhance engagement for new and existing fans of the sport.

GentingBet has recently streamlined its sports-betting services by launching a new user interface across the brand’s web and mobile platforms to improve the customer experience. Its sportsbook is operated in partnership with FSB Technology whose proprietary platform provides clients with everything required to run a responsible sports betting business across online, mobile and retail.