The Las Vegas Golden Knights have partnered with bookmakers William Hill in the National Hockey League’s first official sports betting sponsorship deal.

On Tuesday, the US division of UK-listed bookmakers William Hill and the NHL’s head office announced that the league’s Las Vegas franchise had inked a “landmark, multi-year partnership” that will see the partners “collaborate on engaging with fans of legal betting age” through a variety of media platforms.

While the financial terms weren’t disclosed, Hills will get visible signage at the Knights’ T-Mobile Arena, plus a “TV-visible dasherboard,” updated league-wide odds displayed on the arena’s scoreboard during intermission, an “away game watch party” and the proclamation of a “William Hill Line Change” on the arena’s LED ribbon board whenever the Knights head coach swaps his on-ice players.

Hills has an established presence in Nevada’s casino and mobile sportsbook market and Knights President Kerry Bubolz heralded this union of two ‘Vegas Born’ organizations. William Hill US CEO Joe Asher returned the compliment, saying his group was proud to partner with a team that had already proven itself part of the community following its arrival in 2017.