Italy’s gambling advertising ban has already had an effect on Google search results, achieving the exact opposite of the government’s stated goals.

On Monday, search engine giant Google updated its policy page in accordance with Italy’s so-called Dignity Decree and its prohibition on nearly all forms of gambling advertising and sponsorships. Google’s notice reminded operators that, as of July 16, “only state lotteries with deferred drawing will be allowed to run gambling advertisements in Italy.”

While the Decree’s full effects won’t take effect until January 1, 2019, Italian gaming news agency Agimeg reported that Google’s notice has already resulted in Italian-licensed operators dropping down local search results, while international operators that serve the market without a local license have risen to the top.

Some operators, such as Stanleybet CEO Giovanni Garrisi, believe the Decree will be “changed at the parliamentary level.” And indeed, this week saw the Senate and Chamber of Deputies Studies Service submit a report suggested that the Decree’s absolute prohibition “does not appear compatible” with existing legislation upholding the legality of most gambling advertising.