Google Play to permit real-money gambling apps in 15 more countries

Technology giant Google will permit real-money gambling apps in its Google Play marketplace in a host of new countries as of March 1, as the company continues to relax its formerly strict anti-gambling stance. 

On Thursday, Google announced updates to its Google Play Policies, dramatically expanding the number of countries in which real-money gambling apps, gambling-related ads and daily fantasy sports apps are permitted. At present, real-money apps are permitted only in the UK, Ireland and France, as well as Brazil (but only for state lottery operator Caixa Economica Federal).

As of March 1, real-money gambling apps will also be permitted in (deep breath) Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden, and the United States. 

While Google’s real-money policy encompasses online casino, sports betting, lotteries and DFS, there are market-specific restrictions for each of the above countries (listed here). For example, Australian law doesn’t allow online casinos, so those are out, while Canada’s real-money apps are restricted to “governmental operators only” (at least, for the time being).