Beyond the A.I., exploring new frontiers of technology and marketing

ICE Totally Gaming has exceeded the company’s expectations, judging by the interest and involvement shown by the operators both at the stand for the launch of the new tools and at the conferences BtoBet’s experts in the industry had been participating in as speakers.

Conferences dedicated to the African market confirmed the expansion of the gambling industry in this continent. Despite Africa’s gambling industry currently being mainly land-based, the trend – especially in some areas like Kenya and Nigeria – is boosting the market expansion into mobile very rapidly. In this regard, BtoBet’s chairman Alessandro Fried has been selected as expert speaker for the exclusive Microgaming yacht-conference on the Sunborn London at ExCeL. The session, organized in partnership with Microgaming, focused on the African Market, and showed operators ready-to-use tools, technology and opportunities to differentiate their brand and expand their business from retail to mobile.

BtoBet’s CEO Kostandina Zafirovska was the technology speaker at the panel “The Future of Trading: innovation at the Door”, during BetMarkets session of the ICE Vox Conference – sponsored by Sportradar. Commenting on the panel, Zafirowska highlighted: