GVC is certainly becoming a very large company, now that regulators have approved its deal to acquire Ladbrokes Coral. The ever wily GVC is being praised for its genius move of offering Ladbrokes a sliding contingent offer based on whatever the politicians in the House of Commons decide will be the maximum safe allowable bet at fixed odd betting terminals that makes up so much of Ladbrokes’ revenues, and that will end the problem of gambling addiction once and for all. Having covered all the bases before the pitch was even thrown, GVC made an offer that Ladbrokes Coral couldn’t refuse.

GVC’s latest acquisition follows its last-minute sniping of 888 for bwin.party, which itself merged in 2011, rather unsuccessfully. Now with Ladbrokes Coral, GVC is effectively, GVC Ladbrokes Coral bwin.party and friends. Plus a bunch of other satellites that GVC has gathered recently including a Greek gaming company called Zatrix, and Georgian firm called Mars LLC, or the Crystalbet Acquisition. Greece and Georgia. Hmm….

It’s been rather impressive how GVC has managed to accomplish all this roll-up without leveraging itself up the wazoo. Its debt, before the merger with Ladbrokes Coral at least, was only £300M, just over 10% of its market cap. With all the acquisitions it has splurged on, it could be considered something between miraculous and sleight-of-hand.

There is an answer as to how GVC has managed to do all this, but before I just blurt it out, let me say GVC has proven me wrong time and time again. Its share price just keeps marching on higher and higher, despite a less-than-conservative business model, dangerous markets, and, of course,losing money. GVC has lost £178M over the last two years, and £284M overall since its founding.