UK-listed online gambling operator GVC Holdings has cleared what could be the last hurdle in its bid to acquire rival Ladbrokes Coral Group.
On Wednesday, the Competition and Markets Authority (CMA) announced that a merger between the two gambling companies “does not give rise to competition concerns.”
“GVC has a small presence in the UK and only offers services online,” the UK competitions watchdog stated on its website. “The CMA has found that GVC and Ladbrokes are not close rivals and there are many other providers of betting and gaming services online.”
During the course of its investigation, the CMA said it looked at both operators’ betting services for individual sports and games. In the end, the agency determined that “there will be enough rivals to the merged entity to prevent price increases or a reduced quality of service as a result of the merger.”