UK-listed gambling operator GVC Holdings has made it rain (again) for its chief executive Kenny Alexander, just weeks after the CEO sold three-quarters of his shares in the company.

On Wednesday, GVC announced that its remuneration committee had awarded Alexander nearly 454k shares in the company as part of its long-established incentive and deferred bonus plans. GVC’s shares closed out Wednesday’s trading up nearly 5.5% to 539.5p, which would put the total value of Alexander’s new holdings at around £2.5m.

Alexander’s latest windfall comes just three weeks after he sold 2.06m GVC shares worth £13.7m, which temporarily lowered his GVC holdings to a mere 666,666 shares. At the same time, GVC chairman Lee Feldman sold 900k GVC shares. Last week, word broke that Feldman planned to exit the company on or about the company’s annual general meeting on June 5.

Alexander issued a statement Wednesday saying he remained “totally committed to GVC for the long-term, and as such I will not sell any further shares in GVC while I am CEO.” Alexander added that the company was off to an “excellent start” to the year, details of which he promised to reveal when the company issues its Q1 trading update on April 5.