UK-listed online gambling operator GVC Holdings’ flagship betting brand Bwin is prepping a Russian launch.
On Wednesday, Russian media outlet Kommersant reported that local billionaire Alexander Mamut planned to launch a Bwin.ru online sports betting platform in conjunction with GVC. The report claimed the betting site, along with a new mobile betting app, would make its debut in “a few months.”
Bwin’s Russian launch will be a partnership with Russian-licensed bookmaker Digital Betting LLC and online technology firm Rambler & Co, two companies that operate under Mamut’s A&NN Investments umbrella.
Digital Betting CEO Dmitry Sergeyev will also serve as Bwin Russia’s chief executive. Sergeyev emphasized the importance of Wednesday’s announcement, noting that it represented the first entry by a major international bookmaker into Russia’s nascent online sports betting market.