Atlantic City’s new Hard Rock-branded casino will open at the end of June with a star-studded lineup of musical entertainment.

On Wednesday, Hard Rock International (HRI) chairman/CEO Jim Allen announced that the Hard Rock Hotel & Casino Atlantic City will open to the public on June 28. The announcement was made simultaneously at events in AC, New York and Philadelphia.

HRI acquired the former Trump Taj Mahal casino from owner Carl Icahn in March 2017 and promptly embarked upon a $500m refurbishment to (a) incorporate the company’s music-themed sensibilities and (b) strip the property of the tacky ‘minarets and purple’ identity so beloved by the current occupant of the White House.

HRI’s Allen claimed the remodeled property’s grand opening “will set the tone for a new era of entertainment in Atlantic City.” Allen claimed the company “had a different view point” when it chose to enter the AC market, saying “it’s not about gaming, it’s about entertainment.”