New Jersey’s regulated online gambling market welcomed another player Thursday with the launch of Hardrockcasino.com.

On Thursday, Hard Rock International’s new Atlantic City casino (the former Trump Taj Mahal) held its official grand opening ceremony, complete with a mass smashing of guitars and indoor fireworks. The Hard Rock Atlantic City venue actually opened its doors to the public on Wednesday afternoon after receiving approval from state gaming regulators.

On Thursday, the Hard Rock venue’s online gambling technology partner Gaming Innovation Group (GiG) announced that it had received a transactional waiver from the New Jersey Division of Gaming Enforcement to provide the Hard Rock with a real-money online casino platform.

GiG’s press release indicated that the Hard Rock online casino would launch “later this month” – all two days of it – but the site appears to be already active. The site is casino-only, i.e. no poker except video poker, but then poker has become something of an afterthought in New Jersey’s red-hot online gambling market.