The ‘Hashtag King’ Salomon Ponte is being treated like a leper after his shocking antics on Poker Night in America resulted in a series of brands severing ties with him.

It isn’t coming.

It doesn’t matter how many showers I have the new brand name for my company, created to help people quit alcohol, is still not emerging from the smoky, dark corners of my mind. I have this sneaking feeling all of my inspirational cells are in there playing an intense cash game.

Branding is everything.