Heartland Poker Tour has inked a deal with the social gaming operator DoubleDown Casino that will see the latter pushed through various promotional circles relating to the broadcast of the burgeoning poker tour.

Heartland Poker Tour (HPT) partners Bluff have announced that the American based live poker tour will be entering into a deal that will see the social gaming outfit DoubleDown Casino pushed and promoted through their televised show, commercials and social and digital marketing campaigns.

DoubleDown Casino is the social gaming darling of International Gaming Technology (IGT), and in January 2015, was one of the only sparkling gems to come out of a Q1 fiscal report that saw IGT’s revenue drop 17% to $451m.

The social gaming operator, who reaches 9 million eyeballs each month, earned the largest chunk of revenue from an interactive gaming division that saw its revenue increase 23% to $91.5m. $79.4m of that haul belonged to HPT’s new partners.