This is a guest contribution by Riaan de Jager, If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

As a performance marketer, there is a lot to think about when choosing your affiliate program partners.  The strength of their brands, possible brand saturation, bonus offers, software platforms, conversion rates and reputation are the obvious ones. For many affiliates, the relationship with their affiliate manager is the most important factor and rightly so.

But there is an often-overlooked aspect of an affiliate program that may affect your business even more than any of those rather obvious criteria. In fact, you could add a substantial amount to your bottom line without really doing much. Curious? Then read on.

The Missing Question – What Do You Really Earn?