Award-winning agency hired to help boost awareness on Hong Kong racing product in UK

1 September, 2017 – Square in the Air has been appointed by the Hong Kong Jockey Club to act as its UK PR and marketing representative ahead of the start of the 2017/18 Hong Kong racing season this Sunday [3 September].

UK horseracing punters now have the opportunity to bet into the Hong Kong pools, the largest tote pools anywhere in the world, in all major high street betting shops, including Betfred, Ladbrokes Coral, Paddy Power and William Hill. Punters can also bet into the Hong Kong pools online with Betfred.

Square in the Air will help manage partnerships with the UK racing media and betting companies, provide a full media relations service and a targeted digital marketing campaign to help boost awareness of Hong Kong racing in the UK.