News for those who give a hoot!

Hooters, in partnership with daily fantasy sports operator DraftKings, is challenging fans to beat ESPN analyst Jon Gruden in weekly match ups for the 2015 NFL season.

On September 10, football is back! And Hooters, targeting further fan coverage ahead of the start of the 2015/16 NFL season, announced an exclusive partnership with DraftKings to hook up its guests with a shot at more than $300,000 in cash.

The partnership will see an extension of DraftKings’ ongoing media deal with US sports channel ESPN. The Hooters Fantasy Football Challenge will give fantasy enthusiasts the opportunity to compete against former NFL coach Jon Gruden for the first six weeks of the season, awarding $50,000 each week.