Maryland’s Horseshoe Casino Baltimore has struck a marketing partnership with the National Football League’s Baltimore Ravens, the second such partnership since the league relaxed its gambling advertising rules.

On Friday, Horseshoe Casino Baltimore, a joint venture of Caesars Entertainment and JACK Entertainment, announced an official partnership with the Ravens, the first such deal for both the team and the Caesars casino family. Terms of the ‘multi-year’ deal weren’t disclosed.

The deal will allow the Horseshoe to make ample use of the team’s logos and trademarks at the gaming venue, including the property’s three-level bar, currently known as 14Forty but soon to be rebranded with the Ravens logo. The Shoe will also issue new customer loyalty cards showing off its new NFL links.

The casino’s logo will get ample visibility at the Ravens’ home field, M&T Bank Stadium, and frankly, the Shoe could use all the marketing help it can get. The venue has seen its monthly gaming revenue totals shrink by as much as one-third ever since MGM Resorts’ flashy new National Harbor casino opened two years ago and has consistently been relegated to third place behind MGM and Cordish Cos’ Live! Casino & Hotel.