How could AI change PPC advertising in the gaming industry

This is a guest contribution by Paul Torzel of Newbettingsites.uk. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

When Google first introduced their AdWords program to us in 2000, all processes were completed manually. That has changed over time, with Google layering automated processes over the top.

Google AdWords, in some ways, were the invention of online advertising as we know it and these early steps paved the way for a successful future. It was an announcement in 2016 when Google CEO Sundar Pichai first announced that the world we live in would soon be known as an AI-first world.

Taking steps to ensure his company kept up to date with where we were heading, he said that Google would become an AI-first company.