This is a guest contribution by James Isherwood, Editor and Lead Games Analyst at Slotsquad.co.uk. If you would like to submit a contribution please contact Bill Beatty for submission details.

Footballers like shots on target, but they prefer goals, affiliates like registrations, but they need First Time Depositors (FTD). If we are to survive as affiliates within our own competition and tournament, we need to get more shots on target, create set pieces of marketing and put out the best formation to meet the demands of the player. In affiliate marketing, one of the best ways to increase sales output and FTD performance is by closely following major events and keeping current with the times. It sounds like common sense, but learning how to integrate trending topics with your own marketing efforts requires some tactical thinking. Euro 2016 is just one of the big events happening right now that we can work with to help increase revenues.

Shift content towards the extended demographic

Major sporting events such as Euro 2016 can expand the goal posts for affiliates through an extension of the key demographic as the line between sports betting and casino games becomes finer, advertisement rockets to reach millions and marketing material gets a fine tuning. By taking shots at this wider goal, affiliates can reach customers that were once unchartered, connect with people that were previously unreachable and find common interests through covering more ground. This happens with content and shifting your copy in the direction of the extended demographic.