The trading operation of a betting company is the heartbeat of the operation – at least for now. Marketing has long been eating into its functions, although the emergence of the live betting phenomenon means that the pendulum has swung back the way of trading teams. But for how long?

Betting on Football 2017 (3-5 May) will deliver a comprehensive update on trading and operating within the fast-moving sports betting industry.

Trading & Operations is one of four tracks across the three-day conference at Stamford Bridge, which also includes separate tracks for Leadership, Market Profiles and Marketing & Media.

Starting with a look at the future of the trading floor, and whether traders will ultimately become distinct within fully automated bookmaker operations, the seven-panel agenda also includes a close look at the challenges of live betting data, and how traders are ceding more and more control to punters via promotions such as cash out, edit bet and edit my acca.