The long-held rumours that The Stars Group owned PokerNews has been partly revealed as true after iBus Media held a company-wide conference call this morning to discuss a potential acquisition strategy.

In 2015, Red Crow Marketing estimated that companies intrude on the average American firing between 4,000 to 10,000 adverts at them per day. The most prominent companies in the world spend billions of dollars on marketing, and they do so because it works.

If you control the media, you control the people.

And so it’s disturbing, but no secret, to learn that The Stars Group owns a large majority of iBus Media, or the name we all know: PokerNews.