Over 300 gaming industry professionals attended the launch of ICE Africa which was held on the opening day of the world’s largest gaming technology event, ICE London.

Commenting on the launch of ICE Africa, Kate Chamber, Managing Director of Clarion Gaming, said: “Whilst the scale of ICE Africa will not be the same as ICE London, we will be bringing the same level of commitment, thinking, creativity and professionalism that has made ICE London the world’s favourite B2B gaming event. We launched in Africa following requests from the industry for us to develop and organise a professional showcase that the continent could be proud of and tonight’s launch highlights the industry’s enthusiasm for our newest event.”

Response from attendees at the launch was equally positive. Tristan Kaatze, Director of Casinos Sun International, said: “ICE Africa represents a key vehicle to pull Africa together. Historically bigger operators tend to focus on events in Las Vegas and London but Clarion’s commitment to the country highlights that, overtime, the African market warrants the same scale but with new growth opportunities too. The development potential in Africa is massive and this launch shows how much networking potential operators and international companies see in the market.”

Discussing the reputation of Clarion’s London event, Kaatze continued: “We come to ICE London because the entire industry is under one roof and we’re not only able to see what’s available in the industry right now, but what’s available in the future too.”