The world’s leading innovators and gaming elites will gather once again in London for the 2018 edition of ICE London to discuss the latest gambling trends in different jurisdictions around the world.

In an anticipation to the surge of attendees this year, event organizers will be taking up some 43,500sqm of space in ExCeL London during-three day conference, which will kick off on February 5.

Kate Chambers, managing director of the Gaming Division at Clarion Events, said last year’s ICE posted a record breaking attendance of 30,213, as shown in the ticket and registration data.

The development, which has been driven by demand for stand space by both existing and new exhibitors, represents the sixth consecutive year of growth for the London event, according to Chambers.