What makes Millenials and Gen-Z gamblers different? That was the driving question or a day 2 panel at iGaming NEXT ONLINE: Adventure of Change, as Pierre Lindh, Co-Founder and Managing Director of iGaming Next, lead a panel of C-level guests to figure out how the gambling industry must adapt if it’s to win over this new audience.
As Lindh joked, Mikael Hansson, Founder and CEO of Enteractive, was the stats guru of the panel, bringing relevant statistics that might help paint a picture. “When it comes to communication, what we have seen when we talk to players is that everyone, no matter old or young wants to somehow communicate, either via email or SMS or via phone,” he said. “90% say they want to be updated and get updates or offers from their operator.”
That’s a number that doesn’t change no matter the generation. But Their quickly finding that regardless of age, people want to hear from the service they use. “12% want to get information and updates weekly. When we started this company, people were worried ‘Do people even want to be contacted?’”
So what makes the youth of today different? “What we have seen with Millenials and Gen-Z is that they actually want you to adjust to them,” Hansson said. “They wanted to be contacted the way they want to be contacted, and if you don’t do it their way, they might not be so happy about it.”