LONDON (12th November, 2018)—IMG, a world leader in sports, events, media and fashion operating in more than 30 countries, today announced the debut of IMG Arena, an evolution of its leading global sports betting business.

Headquartered in London, IMG Arena specialises in bringing sport and the sports betting industry closer together. IMG Arena works with more than 250 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

IMG’s expertise in sports betting dates back to 2012, when it began developing a client and partner base of tier one betting operators and rights holders. Since then, IMG has created partnerships with more than 40 leading federations, including the ATP, MLS, Serie A, NHL, EuroLeague and the US Open. As the group’s reach has grown, it has added new layers of expertise, including ultra-realistic virtual sport products via a strategic investment in Leap Gaming in June 2018. Throughout its development, IMG has remained committed to distributing only official sports federation data and streaming content.

IMG Arena, which sits within the IMG Media division, is led by Freddie Longe, Senior Vice President and Managing Director, whose career at IMG spans more than 12 years. Longe is supported by a senior team that includes industry veterans Max Wright and Brad van Wely.