Gamification specialists, Incentive Games’ presence in the i-Gaming market, within the United States, continues to grow as they strike a new deal with Racing Post-operated, free sports betting picks site: Pickswise.

The partnership will kick off next month with Incentive Games supplying Pickswise with a winning margin prediction game centred around this year’s Thanksgiving NFL matchups. The collaboration will allow Pickswise to capitalise on their rapidly growing customer base by integrating Incentive Games’ purpose-built games to better retain and monetise their customers.

Jake Apperley from Pickswise said “We are very excited about launching the NFL game for Thanksgiving. It’s a fantastic opportunity to attract new customers and engage our existing audience. The game is free to play, easy to join and a huge prize is up for grabs. What’s not to love?”

Built using the latest research in behavioural design, Incentive Games’ products assist operators, affiliates and tipster sites in driving traffic through the gamification of real-life sports and betting events. They then upsell specifically tailored versions of their clients’ high-value products and services based on the user’s in-game choices and behaviour.