One of the largest lottery distributors in India has introduced a new mobile app to give customers more flexibility in purchasing their tickets. Sugal & Damani has developed the mobile platform “Luckykhel,” which will be rolled out over the next several days. With the mobile support, the company becomes the first in the country to introduce a mobile lottery ticket purchasing application.

Sugal & Damani controls approximately 75% of the online lottery market. It operates more than 20,000 point-of-sale terminals across India and expects the new mobile app to give it the possibility to control an even larger market segment.

According to Sugal & Damani CEO Kamlesh Vijay, who spoke with the Economic Times about the new platform, “No trade can ignore the digital medium. There’ll be 468 million smartphone users by 2021…We’d be able to reach out to more customers via mobile phones. Our costs would go down and we’ll be able to sell lotteries round the clock.”

The app will be made available for Android devices, with additional support expected to be included at some point in the near future. Luckykhel will be able to provide support for lottos, lucky-4s, powerball, magic lottos and more, provided the purchase is over the age of 18.