RummyCircle, a popular online rummy site operated by Play Games24x7 Private Limited in India, is placing a bet that daily fantasy sports (DFS) will prove to be a big winner. The company has announced the launch of its new My11Circle site, a site that offer a variety of DFS wagering opportunities. The platform is expected to launch February 1.

According to a company press release, the site will begin by offering DFS contests on domestic and international cricket games. It will then add other sports as the platform evolves. In the release, Play Games stated, “The platform offers a simple and fun way to experience fantasy sports. Fans can pick and select players from both sides in a match and create a fantasy team of their own. Basis the performance of their selected 11 cricketers, a team owner can win exciting cash prizes. This doubles the fans’ engagement and excitement for any cricket match now that every fan can create his/her own fantasy team.”

Cricket is a smart choice to launch the site. The game is undoubtedly one of the most popular in India and there has been substantial growth of DFS in the country that make the two a perfect tie-in.

Play Games Co-founder and Co-CEO Bhavin Pandya adds, “Today is a very important day for Play Games24x7 as we launch our first ever fantasy game. We, of course, start with cricket but the goal is to offer multiple games in this format. Our focus on understanding player behavior has enabled us to provide awesome game playing experiences and we shall continue that endeavor by providing awesome fantasy cricket experiences to our players.”