With a population of almost 130 million, little needs to be said regarding the opportunity for huge growth in both online and land-based gaming in Mexico.

Mexico, of course, is already regulated, and the natives’ love of American sports such as the National Football League, the National Hockey League and Major League Baseball, combined with their fondness for European football, means it’s a thriving market.

From a technological perspective, the country is also attracting big interest from operators. Being LatAm’s second largest smartphone market after Brazil, and with the number of smartphone and internet users constantly rising, the country’s scenario looks more than merely positive.

As indicated in BtoBet’s latest Industry Report despite such a positive outlook, the Mexican scenario does pose a number of challenges that ought to be addressed for the market to maintain a steady growth momentum. Despite the current regulatory framework drawing a lot of criticism, this shouldn’t be posed as the only problem that is hindering the Mexican market.