In 2007 James Findlay and his partner Carolyn Hammond conceived the NU card and gaming system.  Several years later the pair formed Lucky Games Australia to focus on the development of NU and Findlay took up a position as the Co-Founding Director. Since then, according to Findlay, Lucky Games has built a collection of new game content and an IP portfolio, all with granted patents, registered trademarks, domains and branded merchandise.

Findlay has a passion for math and design and his professional background is in the building industry and property development.  He’s an inventor and an entrepreneur at heart and his experience in several different fields eventually led him to developing an entirely new system of games for the gambling industry.

I had the pleasure of meeting Findlay at ICE Totally Gaming 2015 and he gave me my own pack of NU cards so I could test out the system myself.  More recently I had the opportunity to follow up with Findlay on his proprietary games and learn why iGaming operators would be interested in licensing his product.

Becky Liggero: James, its lovely to have you for our innovator series.  Can you describe the complex process of developing NU Entertainment? I know you have a number of patents as well.

James Findlay: Patent applications are extensive and at times exhaustive, that said, by receiving granted patents is evidence that your invention is truly novel and innovative.  NU is a gaming apparatus with granted patents in the U.S, Australia, Singapore, South Africa, Japan and pending in 42 other jurisdictions including UK/Europe, China and Macau.  The most innovative and disruptive card deck in 800 years; It’s akin to patenting the modern, metric expandable version of the 52.

We are now positioned to offer our proprietary exclusive NU Game content to leading social and cash game developers and operators. Licensing allows expert gaming companies, to exclusively exploit the NU IP while having a legal monopoly.

BL: That certainly is a lot of patents.  How is NU Poker different than traditional poker and why would a player choose NU over traditional?