US lotteries have a new option to bolster their dull-as-dishwater offering through new instant-win version of virtual sports products.

This week’s lottery news may be dominated by the record $1.6b MegaMillions jackpot up for grabs Tuesday night, but outside of the occasional headline-grabbing payday, playing the lottery remains an activity dominated by an older generation of gamblers for whom staid predictability is not a bug but a feature.

Enter Inspired Gaming and IWG, who’ve just announced a partnership to supply North American lottery operators with a brand new product: instant win versions of virtual sports. The first product, based on individual virtual football plays, will make its debut later this year.

The idea is to further compress the already shortened timelines for virtual sports products to engage the attention-deficit disordered brains of younger gamblers, many of whom likely find flipping a coin too prolonged an activity to bother sticking around to learn the outcome.