The online gaming space can be a very competitive market, and operators fight for the attention of players over not only their competitors, but other forms of entertainment as well. Staying at the top of search results becomes very important to their business, and negative search engine optimization (SEO) campaigns, or efforts to harm a website’s search rankings, could put a big hurt on their returns. Julia Logan of IrishWonder SEO consulting recently joined CoinGeek’s Becky Liggero to explain why bad actors opt for negative SEO, and how operators can defend themselves against it.

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