Interregional Sports Group (ISG) has increased its shareholding in Supponor – the market leading technology company whose DBRLive system is revolutionising perimeter advertising
in sports.
ISG has had a long-standing relationship with Supponor, activating perimeter rights created through Supponor technology from La Liga and The Football Association amongst others.
‘We believe that Supponor remains the clear leader in the provision of virtual perimeter advertising and this additional investment underlines that,’ said ISG Group CEO Chris