Italy’s new gambling advertising and sponsorship ban could take effect on January 1, 2019 as the country’s new coalition government looks to rein in the sector.

On Wednesday, the coalition submitted the final draft of its so-called Dignity Decree, which fleshes out the government’s previously announced plans for an “absolute ban on [gambling] advertising and sponsorships.”

The Decree’s explanatory report says the ban will apply to “any form of advertising related to games or wagering with winnings of money, however carried out and by any means, including sporting, cultural or artistic events, television or radio broadcasts, daily and periodic press, publications in general, billboards and internet.”

The explanatory report adds that the ban “also applies to sponsorships and all forms of content communication promotional not counted among the usual tabular advertising messages and includes the visual and acoustic citations and the superimpression of the name, brand, symbols, activities or products that promotes gambling or betting.”