Italy online casino, virtual betting markets up one-fifth in March

Italy’s sports betting market took a small step back in March while online casino revenue leaped ahead by nearly one-fifth.

Figures compiled by the Agenzia della Dogane e dei Monopoli (ADM) regulatory body show total land-based and online sports betting revenue hitting €106.4m in March, a 4.2% decline from the same month last year. Through the first quarter of 2019, overall betting revenue is up a modest 1.4% to €391m.

Land-based betting was responsible for March’s decline, as retail revenue fell 9% to €54.4m while online betting revenue was up 1.2% to €52m. Similar patterns occurred over Q1, during which online betting rose nearly 10% to €179.1m while retail betting was down nearly 5% to €211.8m.

The Italian-licensed operation of UK betting giant Bet365 claimed the online betting crown with a 15.9% share of March’s total, relegating the Rome-based SKS365 and its flagship Planetwin365 brand to second place with a 13% share. The top-five was rounded by locals Snaitech (11.6%), GVC Holdings’ Eurobet brand (9.85%) and Sisal (9.8%). In terms of overall wagering, the Goldbet group claimed top honors with a 14.8% share.