Italy’s Deputy Prime Minister has warned betting companies and football teams that new sponsorship deals aren’t worth the paper they’re printed on.
This week saw online gambling operator Betway ink a three-year betting partnership with Serie A club AS Roma, while Marathonbet inked a new €7m shirt deal with Lazio. But these deals fly in the face of Italy’s new Dignity Decree, which will ban all gambling advertising and sponsorships starting January 1, 2019.
But Thursday saw Minister of Labor and Economic Development Luigi Di Maio (pictured) pour cold water on these deals, telling the Il Fatto Quotidiano media outlet that any advertising contracts entered into “between the approval of the Dignity Decree in the Council of Ministers and its publication will not be valid.”
The Council of Ministers approved the Dignity Decree on July 2, so Di Maio appears to be saying that neither the Betway nor Marathonbet deals are legally sound. At any rate, Di Maio added that the Decree required the scrapping of all existing advertising and sponsorship contracts by June 30, 2019.