Italy’s gambling operators are slowly learning that the country’s new leaders aren’t joking about their plans to rein in the industry.

On Thursday, Luigi Di Maio, Italy’s new deputy premier and leader of the Five Star Movement (M5S) party, made several unflattering references to the country’s gaming industry, in particular the thriving online gambling sector.

Last month, Italy’s new coalition government unveiled a platform that included a more than one-third reduction in the number of amusement with prizes (AWP) machines and video lottery terminals (VLT) in retail venues, plus “strong limitations on forms of gambling with repeated bets” and an “absolute ban on [gambling] advertising and sponsorships.”

On Wednesday, Di Maio (pictured) issued a ‘dignity decree’ that, among other things, calls for “the prohibition of gambling advertising.” Speaking with radio station Rtl 102.5, Di Maio said the coalition had a lost list of grievances with the gaming industry but would “start with advertising.”