Italian gambling operator HBG Gaming Group has become the 11th online licensee in Colombia’s regulated market.

This week, Colombian gambling regulator Coljuegos announced that HBG’s local subsidiary HBG Latam had received a five-year license to offer online sports betting and casino games via its AguiJuego brand. The aquijuego.co website currently features only a ‘coming soon’ splash screen, but does promise “the most interesting bets in the market.”

HBG will support the website launch via a retail network of points of sale “inspired by Italian best practices.” The company called the Colombia launch “the first step in the internationalization strategy of the HBG Gaming Group” and the company’s first “big opportunity” to make a name for itself on the global stage.

HBG is the first Italian operator to hang out its shingle in Colombia’s online market, which is increasingly taking on a more international flavor. Earlier this month, US operator Rush Street Interactive’s Rusbet.co site received its official diploma from Coljuegos.