ISLE OF MAN – Microgaming, one of the online gaming industry’s leading entertainment providers, has announced details of an agreement that will see a selection of its most popular and successful slots transformed into instant win games by London-based supplier IWG.
IWG will adapt a range of new and classic releases by Microgaming for the instant win market, carefully tailoring each slot to create a unique instant win gaming experience for players. Combining trusted gameplay and exciting features with new prize structures and win mechanics, the converted games will be earmarked for distribution across Microgaming’s extensive operator base, which spans more than 800 of the world’s biggest gaming brands, later this year.
Through the deal, which represents the first partnership of its kind between the two suppliers, Microgaming aims to leverage IWG’s proven expertise in converting online casino slots into instant win games to extend its reach in this growing sector of the online gaming market.
John Quinn, Director of Content Strategy at Microgaming, comments: “Microgaming has a rich history of product innovation and development, and we are constantly exploring new opportunities to expand and refresh our content. This collaboration signals our commitment to providing our operators with new gaming solutions that aim to broaden their market appeal.